Images: Vans
Vans is no stranger to collaboration with artists. We've seen them releases several collections honoring artists like Frida Kahlo and more. This time Vans is collaboration with the Museum of Modern Art. Vans shares a passion for inspiring creative expression, I mean look at their previous Vans U-Color collection. This collection will highlight the works of highly celebrated artists from the MoMa's collection.
“MoMA is excited to finally reveal the Vans collaboration as they, too, have a rich legacy of supporting artistic expression,” says Robin Sayetta, Associate Director of Licensing and Partnerships at MoMA. “We pursue a limited number of product collaborations and our goal is always to engage a broader audience with modern art. We are thrilled to reach art lovers around the world through Vans’ global network.”
Salvador Dalí was inspired by the subconscious, dreams and the imagination in Surrealist works that blend the real and the invented. One of his best-known paintings, ‘The Persistence of. Memory 1931’ has been interpreted on to the medial and lateral panels of the Vans Old Skool Twist. The construction of the footwear model has been twisted to go beyond the perception of reality and is finished with a gum sole and distorted foxing stripe which can also be found on Vans long sleeve and pullover apparel styles.
Kandinsky, a pioneer of abstract art, believed that both color and form evoked their own power and emotion independently from images and objects. Using a print he made while teaching at the German Bauhaus school of art and design, ‘Orange 1923’, Vans’ Classic Slip-On celebrates this investigation into abstract forms and signs, meticulously covering the canvas uppers and is additionally translated across a short sleeve tee, crewneck and snapback hat.
Rounding out the artist series, Claude Monet, a driving force of the impressionist movement, documented the ever-changing French countryside throughout his plein air landscape work, made from observing nature. The collaboration between Vans and MoMA showcases Water Lilies 1914-1926’, works made in Monet’slater years at his home in Giverny, atop the Vans’ Authentic along with a hat, fleece and backpack style.
The first release of footwear, apparel and accessories will debut worldwide Sept. 30, followed by another installment in November.
Will you be grabbing a pair from your favorite artist?
