Image: Nike
“The Chuck transcends all — it’s the one sneaker that has an impact on everyone,” says Deon Point, Creative Director of Concepts. “The one angle we felt is sometimes forgotten is its roots in basketball. Not many even know the Chuck Taylor backstory, so hopefully this will shed some light on history.”
This collaboration takes us back to the roots of Converse's basketball history. Inspired by the peach baskets in the early game of basketball. The Chuck 70 feattures gradient suede orange and red upper, a nod to fuzzy skin of a peach. “It was difficult tracking down something that had the burnished suede feel as well as coloration, but Converse did an amazing job of ensuring the material felt like an actual peach,” says Point.
For the All Star BB Evo, we see a mix of Shadow Lime and Green Oasis colorways — a nod to the peach’s coloring before it becomes ripe. (I never knew this). Each lateral side features a Star Chevron logo, and a subtle standout lies within the interior: a Concepts-branded peach blossom print that can be seen on the sockliner and translucent outsole.
“Given the history of Converse on the court, it was only right to include the future of the brand, with the All Star BB Evo, in our consideration of the story of basketball,” says Point.
The Converse x Concepts Southern Flame All Star BB Evo and Chuck 70 will be available January 28 at Concepts’ Boston and New York locations, cncpts.com, converse.com and select global retailers.
