Image: Converse
“When starting design from a non-traditional place, there are endless opportunities to reimagine everything from construction to sizing to materials,” says Jonathan Tappan, VP, Global Apparel at Converse. “SHAPES is the perfect example of how to meet the consumer in their element. By bringing functionality, inclusivity and comfort to everyday clothes, we believe we can really change the game.”
SHAPES is Converse's first genderless apparel line that reimagines Chuck Taylor's position of inclusion and unisex shoes through apparel. SHAPES features five core pieces offered in only four sizes globally. The line is made from 50 percent recycled cotton and 50 percent virgin cotton.
Converse will also launch Utility Fleece and Court Ready, collections geared toward the Skate and Basketball communities. Along with SHAPES, Utility Fleece and Court Ready look to enable individual expression through silhouettes that fuel movement.
SHAPES will launch in summer 2020, followed by Utility Fleece in fall and Court Ready in early 2021.